Getting started
How to start making videos for your business
By the Elephant Studio team
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6 min read
Quick answer
To start making videos for your business, list the five questions customers ask you most, answer each one in a video under 60 seconds, and post one a week. Record them all in a single batch so you stay consistent. Good sound and light matter more than fancy editing.
Most business owners know they should be on video. The hard part is knowing where to start, and getting past the feeling of being awkward on camera. This guide walks you through the first month, step by step.
1. Pick your first five topics
Write down the questions you answer again and again for customers. Each one is a video. They’re proven topics, because real people already want the answers.
2. Write a one-line hook for each
The first two seconds decide whether someone keeps watching. Start with the problem: “Most people get this wrong when…” works better than “Hi, I’m…”.
3. Record them all in one go
Batch recording is the secret to consistency. Block out two hours, set up once, and record all five. In a studio, the lighting, sound and cameras are ready, and a coach keeps you moving.
4. Post one a week and watch what works
Post at the same time each week
Reply to every comment in the first hour
After a month, make more of whatever got the most questions
Want help with any of these steps? A content strategy session covers steps 1 and 2, and a 2-hour studio session covers step 3.
Frequently asked questions
For social media, 30–60 seconds is a good start. Longer videos suit YouTube and your website.