Home / Content strategy session
The work before the shoot
Not sure what to post? Start with a content strategy session.
A content strategy session is a planning meeting where we work out what your business should talk about on video. You leave with your first 10 video topics, a hook for each, and a simple plan for how often to post, so your first recording session has a clear purpose.
What you walk away with
10 video topics — based on what your customers actually ask
A hook for each one — the opening line that makes people stop scrolling
Your 2–3 content pillars — the themes you’ll keep coming back to
A posting rhythm — you can actually keep up
Which platforms to focus on — and which to ignore for now
Who it’s for
Business owners who know they should be on video but freeze at “what do I even say?”. It’s also useful if you’ve posted a few videos and they haven’t gone anywhere.
Strategy is included in our Batch Day and Done For You packages, or ask about booking it on its own.
Strategy questions
Start by answering the questions your customers ask you every week. Each answer becomes a short video. Mix in who you are, how you work, and stories from happy clients.